Survey: Despite Technology, Organic Referrals Key to Success

Real Estate Weekly posted the results from a recent survey conducted by Imprev, a real estate technology company. We encourage you to read analysis of the survey results on REW, but want to share a one bit of telling data:

Eighty-six percent of those responding said organic leads from an agent’s sphere of influence — past clients and referrals — offer exceptional value (based on quality of the lead or return on investment), compared to only eight percent citing Zillow, seven percent citing, five percent citing Craigslist and four percent citing Trulia.

It’s the data behind the message we’ve preached from the start: Residential real estate is a face-to-face business, and it’s driven by strong, meaningful partnerships between agents, clients, and vendors. Agents are at the center, so they are responsible for connecting everyone involved.

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